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Organic Style Magazine Reborn

SAN FRANCISCO, CALIFORNIA, Feb. 6, 2008 -- The new exclusively-online Organic Style magazine (www.OrganicStyleMag.com) launches today, heralding a green era in digital media.

The Organic Style premier issue includes an exclusive interview with Maria Rodale, publisher of the original Organic Style magazine, and in-depth features about organic cotton farming in India, wildlife conservation in Kenya, sustainable flower growing in Ecuador, a tribute to Civil Rights icon Rosa Parks, and a look into the important work of Women for Women helping international victims of war. The issue also includes engaging articles on eco-living, fashion, gardening and travel, enriched media such as video stories and music, and a catalog featuring a special collection from the OrganicStyle.com boutique.

"In Organic Style magazine, you'll meet growers, artisans, environmentalists, humanitarians and visionaries - people who are truly inspirational," said Gerald Prolman, publisher and eco-entrepreneur. "It's a window to our world, through which you'll discover the intrinsic beauty at the heart of the environmental movement."

Rodale Inc. published the original Organic Style magazine from 2001-2005, during which time it became a leading resource for sustainable living. In 2007, Rodale sold the Organic Style brand to Prolman, who is the founder and CEO of Organic Bouquet, Inc., the pioneer of the organic flower industry. Prolman formed UK-based Organic Style Ltd. to further the company's international expansion plans. In November, OrganicStyle.com was launched as an online boutique for eco-luxury products.

Digital publishing fits with Organic Style's philosophy of environmentally-responsible commerce. Organic Style magazine is produced with state-of-the-art digital publishing technology, enhanced with audio, video, and advertiser links, and can be easily accessed on any web browser. The digital publishing trend has been growing exponentially, with more than 200 new online initiatives - including those by Time Inc., Meredith, and Condé Nast - introduced in 2007 alone, according to Magazine Publishers of America.

Organic Style magazine will publish quarterly and subscriptions will initially be free.

About Organic Style Ltd.:

Organic Style Ltd. is the parent company for several leading eco-brands providing inspiring products that uphold the well-being of the planet and humankind. Brands include OrganicStyle.com (www.OrganicStyle.com), an online eco-boutique; Organic Style Magazine (www.OrganicStyleMag.com); Organic Bouquet (OrganicBouquet.com), America's pioneer of organic and certified sustainably-grown flowers; and Ecoflowers.com (www.ecoflowers.com), the wholesale floral division serving upscale retailers, hotels, spas and florists.

Press inquiries: Contact Michael Straus, Straus Communications, 415-777-1170 x 302,415-519-8343, Michael@StrausCom.com.

Additional Background:

  • Organic Bouquet, Inc. Acquires Organic Style - www.csrwire.com/News/8548.html
  • Revolution Began with Love and Flowers - www.csrwire.com/News/10849.html
  • Read Organic Style magazine - www.OrganicStyleMag.com
  • Organic Style magazine home page - www.OrganicStyle.com/magazine


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Sustainable Wholesale Flowers Make The Perfect Choice For All Occasions

EcoFlowers is the largest online provider of eco-friendly and organic wholesale floral products. All of our flowers are grown in a manner that is not only environmentally friendly but also provides outstanding life enhancement programs for farm workers and artisans. EcoFlowers partners with select flower farms in California, Ecuador and Columbia. All of our wholesale flower farms follow stringent growing practices which are monitored by multiple certification agencies and associations. When you purchase a collection of flowers from EcoFlowers, you are helping to improve the life of a flower farm worker, their family and the local floral community.

Our eco-friendly wholesale flowers include roses, callas, tulips, gerbs, hyacinths, sunflowers, alstromeria and blue iris. In addition to a complete line of flowers, we offer greens, fillers and novelty products all at wholesale prices. All of these products are certified eco-friendly and/or provide for environmental benefits through our participation in Carbon Offset programs.

Whatever the occasion, our wholesale flowers make the perfect choice- birthday celebration flowers, flowers to celebrate an anniversary, or floral arrangements simply to say thank you. Selecting flowers from EcoFlowers sends a message to your clients and customers that you not only care about their business but that you do your part to protect and care for the environment. All of our wholesale flowers are shipped nationwide to all 50 states. So whether you need to send flowers to Florida, New York, California, or Colorado, we can guarantee overnight delivery to ensure they arrive fresh and ready to impress your customers.